02What you get
Four documents your team can act on by Monday.
You hand us your product in plain English. The system maps the market, takes apart the field, names the gaps, and turns the picture into a sequenced 90‑day plan. The kind of work a strategy consultancy would charge six figures for. We charge per month, not per slide.
01 · Market map
Your market, measured.
TAM and SAM by segment, live demand signals, buyer urgency, and the three segments your product can credibly win — so the next argument in your team chat ends in evidence, not opinion.
- Market map1‑pager
- Segments scored3 ranked
- Demand signals scraped~1,200
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02 · Competitor teardown
Your rivals' playbook, on paper.
A side‑by‑side of your top five competitors — pricing, positioning, channels, content cadence, retention signals, and the customer complaints they keep ignoring. What they win on, and where they're soft.
- Competitors dissectedtop 5
- Pricing & messagingfull matrix
- Complaint signals mined~800
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03 · Gap analysis
The doors they left open.
Where your competitors are weak, where the market is underserved, and the wedge you should lead with. The synthesis nobody builds because it takes a week and a budget you don't have.
- Open‑gap inventory5–8
- Wedge thesis1 page
- Differentiation matrixyou vs. top 5
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04 · 90‑day plan
A plan, not a dashboard.
Week‑by‑week: what to ship, what to write, which channel to test, when to kill it — tied directly to the gaps you're targeting, with kill‑criteria so the plan keeps deciding after week four.
- Sequenced plays14
- Kill criteriaper experiment
- Weekly review90‑min agenda
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