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Field notes on competing well.

What we learn cutting market maps, competitor teardowns, and 90-day plans for founders. Written by operators, for operators. No listicles, no growth hacks.

Competitive strategy / 28 July 2026 / 9 min read

How to Actually Do Competitor Analysis (Not Just List Their Features)

A feature matrix looks rigorous and tells you almost nothing about where you should compete. Positioning maps, structural weaknesses a rival cannot fix, a wider definition of competitor, and what reviews reveal that marketing does not.

Oliver Seargent Head of BizOps Read

More pieces are on the way: how to size a market you cannot buy a report on, what a genuinely useful 90-day plan looks like, and where founder intuition beats the data. Want them as they land? Join the waitlist.